You're Hot: You're Hired

You may be one the of millions of Americans who periodically sit down to clear your mind and blow an hour or two watching some ridiculous reality show wherein contestants are eliminated one by one until only one narcissistic candidate remains. The next time you do so, pay concentration to the "professions" of the contestants. de facto there will be more than one ridiculously arresting young man or young woman who lists their occupation as medical or pharmaceutical sales. Why do the drug and medical equipment industry recruit these young hotties? It is simple, because doctors are a cash cow, cash cows that are more de facto milked by beautiful farmhands.

The unsavory ties between manufacturers and doctors have existed for decades, but have been exacerbated by the proliferation of Hmos. If a business is able to acquire a contrat with say, Kaiser Permanente, to carry it's statin rather than a competitor's statin, the rewards are enormous. If an equipment constructor can convince doctors to employ its devices, the revenues can run into the several billions of dollars. Moreover, nearly each of the medical specialties has formed a "society" wherein its members routinely acquire in large consulation rooms and practice facilities to hear lectures and panels on the most cutting edge treatments and procedures. Never absent from these gatherings are the medical and pharmaceutical sales teams. Sales teams set up by comparison booths and displays, sometimes running into the tens of thousands of quadrilateral feet each. They will even leave you a gift on your nightstand, approved by a cost to the society's coffers. While still other sales staff are sent to meet with doctors individually at their offices. No stone is left un-turned. There is great reward for the sales staff, many manufacture six shape salaries and commissions.

While some universities and hospitals have banned their physicians from accepting promotional materials or speaking on behalf of definite drugs or equipment, the medical societies of the specialties have not. Surprisingly, the societies themselves sell the manufacturers direct way to their members, at a stiff cost. In some cases, more than half of a society's revenues come directly from drug industry and equipment makers.

The effects of this financial sway on doctors comes at the cost of the patient. Patients may not have discounted way to a particular drug-even if the drug is more effective-under their medical plan if the plan has contracted with another constructor of a similar drug. Patients are prescribed drugs that they don't need and asked to buy or are provided with equipment that they don't require. One study from the Journal of the American medical relationship found that more than one in five patients who received cardiac defibrillators did not meet the medical criteria for receiving them. Large drug makers and equipment makers have paid millions in settlements in civil cases arresting allegations of improper kickbacks to doctors and medical societies.

At this time little concentration is being shown to the drug manufacturers' and equipment makers' magnificent minions trolling your doctor's offices and grifting the groups he or she is a member of. It is time that more endeavor is spent on lobbying representatives to pass legislation ending this safe bet friction of interest for the sake of patients. No relationship is more needful than that of the physician and patient, and there can be no space permitted for cash over competent care.

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